Manulife are a progressive company with a huge dynamic workforce, I have had the pleasure to work with them often over the past decade. What is great is the complete trust they have in me, I am given carte blanche to photograph their personnel in the way I feel is best. While many companies today are looking to quickly shoot their entire staff against a beige wall. Manulife understand the importance of images that reflect their brand and the unique qualities of their people.
This flexibility is both a creative opportunity and a challenge. For these sessions, I work with a top assistant and we are ready to shoot in 3 different areas at all times. We set up our minimum of 3 Profoto D1 on air remotes in their vast lobby, we also have a portable kit and collapsible reflector ready to shoot outdoors, and lastly we have a lighting set up in the main offices to shoot in a more formal setting. Working closely with Manulife, we schedule people into the general area and based on their roles, personality and our intuition, we are free to tailor the situation to them and let the fun begin!
Here are a few images that are part of the series, one of them was even taken in the studio and we applied a background after, can you guess which?